If you’re a budding blogger or entrepreneur, you may have heard conflicting theories about how to build a successful business.
“You have to be the resource on a small niche,” some experts say. “Kale smoothies, for instance, or all-natural cleaning remedies. You must pick one thing, and not clutter your site/business with other subjects.”
But your inner voice might be yelling, “But I want to do it all! I want to write about health, relationships, travel, the whole shabang!” At least that’s what my inner voice is saying.
I met her at an event in Dallas this week, and she explained that she sees the process as an upside-down triangle. Start at the bottom with something small, she says, and expand outward as you master your field.
How I understand it is, though you may start by being the best kale-smoothie blogger around, that isn’t all you can ever do for the rest of your life. You can build on that success to maybe write a book, create your own product, who knows!
“The reason I feel like I can write about everything now is because I did start with a niche, and I expanded outward,” she explained. “I started with fitness, and maybe fitness wasn’t the number one thing in my life. I’m really into beauty. But that’s where I just decided to start and stick with, and from there it’s expanded out into this lifestyle.”
If you want to create a wellness or weight-loss program, she suggested becoming the resource for a segment of the population — brides who need to lose weight, for instance — and then expanding to people who gain weight after getting married or having children, instead of trying to tackle the entire country at once.
“Pick one. Pick one thing, get really good at it, become a genius at that thing and go outward,” she concluded. “I don’t know if that’s the right advice, but that’s what I’ve done.”
Lots to think about! I am definitely Captain Clutter in this area — I want to write about everything, and as a result, spend long periods of time writing about nothing! Off to do some brainstorming…